Lake Nona is collaborating with internationally renowned artists, JEFRË and Michael Counts on a public art project to launch in tandem with the opening of phase one of the Lake Nona Town Center, which opens this winter. Located in Orlando, Lake Nona is an 11-square-mile innovative community and one of the fastest growing master-designed communities in America, owned by Tavistock Group, an international private investment organization founded by Joe Lewis.
The Beacon is a 60-foot sculptural steel enclosure, inspired
in part by the first Stethoscope, wrapped with high-definition video
projections, creating cinematic video artwork that will bring the
structure to life each night. The Beacon is hollow inside and
its outer layer is composed of aluminum panels with scalloped edges.
Featuring a rotating array of sculptural video concepts conceived by
Michael Counts and created by a team of designers at 3LD, the look and
character of the structure – as well as the overall experience at Lake
Nona Town Center – will be continually evolving.
Accompanying this installation is another artwork called Code Wall,
also designed by JEFRË, a 264-foot-long wall that adds an outer layer
to the Lake Nona Town Center parking structure. This layer is perforated
with binary code and adorned with dichroic glass panels that reflect
sunlight, and choreographed LED lights. The binary code is illuminated
by dynamic lighting design by Michael Counts and Ryan O’Gara. When
translated, the code spells out the various missions and goals of the
Lake Nona community, for example: inspire, participate and connect.
The technology and programming developed by 3LD will allow for full
multimedia experiences, with music, light, video, interactive elements
and performances to be created by other digital and performing artists
for future presentations at Lake Nona Town Center.
“The Beacon and Code Wall help fulfill our vision
of making the Lake Nona Town Center a celebrated gathering place within
the community,” said Lake Nona President Jim Zboril. “We are taking a
parking garage – typically one of the least aesthetically pleasing
visual elements of a development – and are turning it into a leading
edge, technology-oriented centerpiece.”
“Being a resident of Orlando for 15 years and having completed
monumental works around the world, it was an honor to finally create a
postcard moment and destination for Lake Nona and Orlando.” said JEFRË.
“Over 62 million visitors come to Orlando each year and possibly their
first and last view, as they fly in and out of Orlando International
Airport, will be of The Beacon at Lake Nona.”
“I’m thrilled to be collaborating with JEFRË and the incredible team
at Lake Nona on such a forward thinking public art project. Creative and
technological opportunities that push the envelope, as this project
will, are rare in my experience. I have no doubt that this artwork will
have resonance throughout Orlando and well beyond and will be a piece
with enduring significance,” said Michael Counts.